In the past twenty-five years, the tobacco control landscape of the Netherlands has changed considerably. These changes include significant improvements in the smoking rate, laws that regulate tobacco promotion, use, and exposure, and policies that support smoking cessation. The tobacco control efforts of the Netherlands have been highly ranked in the Global Center for Good Governance in Tobacco Control’s 2023 Global Tobacco Index. However, the Netherlands, like many other countries, faces challenges related to tobacco control. One of the more pressing challenges is the promotion, availability, and use of new and novel tobacco and nicotine products such as e-cigarettes and heated tobacco products.
Through this factsheet, we aim to inform policymakers, researchers, healthcare professionals, and other key stakeholders about the tobacco industry’s harm reduction framing of novel tobacco and nicotine products.
